TD Bank

Writing UX copy and content for the website and mobile app of America's Most Convenient Bank® and its divisions, like TD Auto Finance.

My TD copy style focuses on usability, customer-centricity, efficacy, compulsion, precision, company voice, and quality.

TD BANK CONTENT & COPY CREATION

As the Senior Digital Content Manager

for TD Bank, I:

Craft consumer-facing content for the website and mobile application including UX elements, marketing and informational materials, notifications and SMS messages, walkthroughs, and interactive, innovative digital experiences

Reinforce the friendly, professional TD-brand voice in all copy while maintaining content standards

Collaborate with project partners and the Human-Centered Design Practice team to determine business objectives and content strategy

Collaborate with designers to build a seamless, accessible interface to maximize an efficient and friendly user experience

Present content concepts and direction to internal teams and lines of business

Contribute to project scoping and planning; recommend user requirements to develop digital experiences

Provide mentorship to other content managers; work as a team to provide quality assurance of deliverables

Serve on PULSE committee to improve colleague experience through feedback and responsive change

SAMPLE OF WORK

App store preview copy

App store copy

Permanent copy describing the TD Bank mobile app to all app store customers & bi-monthly updates to the "What's New" App Store copy that details release notes and version changes

TD Auto Finance website redesign

Entire website redesign, including copy additions and revisions. Changes to and new copy for:

Landing pages
Accounts pages
Settings & options
Security & verification
Registration
Onboarding tour

Notification banners
Statements & documents
Payments pages
Success screens
Emails
Help pages

FAQs
Error messages
Customer surveys
Secure message center
Dealer search
About us page

Real time balance alerts

Adding, editing, and deleting balance alerts and alerts contacts for deposit accounts on both the TD mobile app and the Online Banking browser experience

Leanplum interstitials

Interstitial pop-ups created with a third-party vendor to engage, inform, and redirect customers

App tour

A "what's new" tour shown when updating to the new TD Bank mobile app redesign

Mobile product offers: credit cards

Working with business lines to update and present current credit card offerings in the TD Bank mobile app

TD Auto Finance SSO

A single sign-on experience to connect TD Auto Finance accounts to Mobile/ Online Banking
Not pictured: TDAF on Mobile and Online Banking dashboards after registration