RESYNQUE
A platform to bring real estate collaboration and task management into the 21st century.
Leading, building, and creating content guidelines, user experiences, and branded copy.
PLATFORM, WEBSITE, AND CONTENT CREATION
As the Lead Content/UX Writer for the REsynque digital real estate platform, I:
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Craft and enforce content guidelines and written standards for a team of designers, developers, and a real estate professional
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Write concise, clear, & user-focused copy and microcopy in the form of: headlines, body text, help text, alerts, notifications
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Create new content that follows standards and reinforces tone, branding, and design parameters
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Infuse real estate expertise into the user experience
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Collaborate with designers to build a seamless, accessible interface to maximize an efficient and friendly user experience
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Verify and validate implementation through review, testing, and logging/ tracking bugs
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Organize, manage, and apply content and copy updates through Google Drive, GitHub, and Visual Studio Code (using Markdown)
Watch our commercials to learn more
Scripts written by Jake Phillips
Animation by Ben Warndahl
The first commercial: an introduction to REsynque
The second commercial: a feature focus on Buyer Beacon
The scriptwriting process
As a scriptwriter, I worked with the client on every step of the process. We started by creating a vision, finding our audience, and crafting our voice for the ad.
Then we wrote, together and separately before collaboratively combining ideas, revising the script, and creating
several more iterations.
Finally, I worked with animation team to implement script and adjust as needed for maximum visual impact. Collaboration ensured the client got their perfect ads!
SAMPLE OF CONTENT WORK
