CONNECTING
YOUR
CUSTOMERS
Content editing for various local businesses, SEO-focused writing to generate search engine clicks, and "Location pages" to access new consumer markers across various US cities.
LOCAL BUSINESS WEBSITE EDITING & CREATION
Edited content for the "About" page:
​
restructured and reorganized
edited existing content for clarity, brevity, and persuasion
created new, compelling content to captured voice, tone, and brand
highlighted facets of company (new physical location, catering, chef bios, and nonprofit foundation)
DUCHESS ROOTS
Edit content for "About" page, "FAQ" page, and "Home" page blurb:
​
interviewed owner to capture voice and personal branding
editing existing content to promote products' authenticity
brought clarity and brevity to the content
Edited content for landing page, "Essential Oils Statement," "Land Acknowledgement," and about page ("Shiny & The Farm"):
​
created snappy, voice-driven blurbs for landing page
edited "Essential Oils Statement" and "Land Acknowledgment" for tone, clarity, and brevity
centered voice and tone for about page
held extensive interview to infuse personality into the site
helped restructure website for better user movement
Created "Peer Groups" page from new and existing content:
​
combined four pages into one
complete layout overhaul; restructured for organization, clarity, and efficiency of reading
edited existing copy for clarity and brevity
added content to highlight program details and benefits
Created wholly new content for home, "Fencing & Decking," "Landscaping," and "Hardscaping" pages.​
​
Dictated page layouts and used SEO writing to ensure pages would be easily findable on the web.
SEO LOCATION PAGES
SEO-driven content to reach new audiences for Connecting Your Customers and Body of Accounting
Created SEO content for seven CYC "location pages":
​
Nashville, TN (unpublished)
Memphis, TN (unpublished)
Louisville, KY (unpublished)
​
Created SEO content for five Body of Accounting "location pages":
​​
Columbus, OH (unpublished)
Kansas City, MO (unpublished)
Fort Myers, FL (unpublished)
Kissimmee, FL (unpublished)
Sugarland, TX (unpublished)
​
These pages are hidden from site layout but generate search engine engagement.
BOA pages are individual, but CYC pages includes five expanding sections: digital consulting, branding & PR, web design & development, search engine optimization, and pay per click advertising.
Content varies between pages to create individually-recognized search engine entries.
